Category: Marketing

All you need to know about Wireless Router

WiFi, or wireless networking as it should be referred to, is a technology that is actually much older than most people think. First modified by a professor at the University of Hawaii named Norman Abramson, the act of transmitting data over the air was first achieved via HAM radio in 1971, though the technology that made it work was pretty rudimentary by our standards today.

Due to the huge expense of the equipment that was required to make a HAM setup work, wireless technology and the routers that made it run would sit on the shelves until the mid-90’s, when various formats and wireless frequencies were being proposed as the standard for the band that wireless internet would occupy.

In this days, internet is the most important requirement of this whole world as everything revolves around the world of internet. For both recreation and work purposes, internet has been used and utilized. Every educated person uses this facility for different purposes. It can be for reading or sending emails, working, social networking, researching, paying or gaming etc. There is a list of things only possible by using internet. A revolution in business industry demands all time usage of internet for every work they do is through internet. Internet has this biggest advantage of connecting people from different corners of the world which results in better communication and better chances for the business industry to grow. People living far away can be contacted and be in touch just because of internet.

Most of the people migrate from their native place for the purpose of job or studies. Internet has made everyone’s life easy, especially the migrants because they can have a video calling and see the family whenever they miss each other.

Advantages of Wireless Routers


Nothing can be more convenient than using a wireless router. The absence of wires eliminates the hassles associated with wired connections. You can connect a different device to the network avoiding the inconvenience of connecting devices through the wire. A lot of connections are irritating. Handling the tangles and mess requires extra effort. Even maintaining them is a job. Wireless routers need no such stuff.


Wireless routers encourage movement. You do not need to sit in one place and carry on your work. Cabled connections limit your movement. Using a best router under 100 will allow you to move freely within the area of the network with your device.

Multi connections

When using wired connections, you usually can operate only one device at a time. To connect more than one device, you will need additional cables and equipment. When it comes to wireless routers, multi-connections get easy. You can connect more than one device to the wireless router and enjoy multi-connections at one time. This way you can conduct multiple operations at a time. There is a different IP address for every device connected to the same network. This ensures secure connection to the Internet. Whatever gadget you are using whether mobile phone or a laptop, you can have easy access to the Internet.

Technology up to date

With rapid advancements in technology, time will come when wired connections will get obsolete. Wireless routers work on a mechanism of radio waves. In this day and age, everything is done over the Internet. Having a wireless router will become a necessity in later times. Obviously, you do not want to use technology that is out of date.

Disadvantages of Wireless routers


Wireless networks are typically inexpensive, but it can cost up to four times more to set up a wireless network than to set up a wired network in some cases. So a less budget person need to think ten times before connecting.

Security and speed

Wireless networks can be accessed by any computer within range of the network’s signal so information transmitted through the network (including encrypted information) may be intercepted by unauthorized users. Wireless networks are typically slower than wired networks, sometimes even up to 10 times slower.

Coverage and dependability

The range of a wireless network is limited and a typical wireless router will only allow individuals within 150 to 300 feet to access the network. Wireless networks are extremely susceptible to interference therefore radio signals, radiation and any other similar type of interference may cause a wireless network to malfunction.


The only problem with internet today is that you need a provider. Once upon a time the internet connection was a single connection connected to the computer which would allow only the computer user to use it. So the rest of the family had to wait for their turns. This type of connection asked for a lot of waiting. Buying a new computer would simply double the cost which is not affordable. And now with the invention of wireless routers, the benefits of internet can be easily enjoyed by everyone.…

Attribution Through Recommendation

The premise of marketing attribution is if we understood the contribution of each marketing dollar spent, by channel, we could make decisions that would result in optimal outcomes.

In general, those outcomes are geared towards maximizing one beneficial result while minimizing one particular cost. There are two dominant approaches to attribution: econometric and direct.

The Econometric Approach: Quantifying Patterns

Econometric approaches are based on detecting and quantifying patterns in existing, historical data. These are sophisticated, observational, approaches. Data from CRM systems, usually in aggregate, are combined with spending information. If a spike or trend in a cost is correlated with a spike in a revenue time series, it is inferred that the two are related. Comparing the strength of these signals and explaining them yields a model. If a market is exposed to a massive frequency of messaging, and revenue increases, then attribute the increase in revenue to that frequency of messaging.

The Direct Approach: Attributing Individuals

The direct approaches are based on detecting and attributing individuals. These are sophisticated, experimental, approaches. If a consumer is exposed to a banner ad, place a cookie on that consumers’ browser. If the consumer converts within, say, 90 days, using that browser, and the cookie is still on that browser, then attribute that conversion to the banner exposure.

Recommendation Engines: Best of Both Worlds

Both approaches leave a lot to be desired. Econometric approaches aren’t very well suited to picking up on longer run branding effects. Direct approaches suffer from instrument and counter-factual challenges: cookies get deleted, consumers use multiple devices, and not all of the factors are controlled.

Recommendation engines offer two streams of data that should appeal to both econometric modellers and to direct experimentalists. A consumer auth’s-in. The recommendation engine generates stimulus. The consumer can make decisions in response to that stimulus. Two streams of data are created: an aggregate one that can be used for econometric modelling, and individual identities of people (not cookies).

The use of the auth-in, with consumer permission, certainly makes for better experimental outcomes at the marketing treatment level, and, an information stream can be used for econometric-CRM approaches. In other words, the linkage of marketing treatments in one channel can be reconciled at a higher fidelity with CRM systems. It’s cleaner than a cookie and better than a pure display ad. The use of recommendation engines has a really important contribution to make to the attribution effort.…

Expert Marketing Predictions: Is 2014 the Year of Personalization?

This article was originally published by Andrew Cherwenka, Authintic’s CEO, on Huffington Post.

Big data was the big thing in 2013. According to execs in marketing, technology and research, 2014 will be all about personalization. Here are five of the most talked about marketing predictions from across the web.

Machine Learning Will Disrupt Every Business

For marketers planning their 2014 priorities, it’s a good rule of thumb to listen to the industry’s most powerful billionaire on the front lines.

“The biggest disruptor that we’re sure about is the arrival of big data and machine intelligence everywhere. The ability to find people, to talk specifically to them, to judge them, to rank what they’re doing, to decide what to do with your products… (it) changes every business globally.” – Eric Schmidt, Chairman, Google

Big Data Will Become Smart Data

The marketing insights report used to be the crown jewel of data. But according to a leading researcher, those guiding nuggets for the masses are no longer enough.

“Marketers will start contextualizing their data, drawing even richer insights, and using those insights to create not just more relevant, but personalized campaigns and experiences. In short, 2014 will be the year that marketers begin to turn big data into smart data.” – Melissa Parrish, Principal Analyst, Forrester

Recommendation Engines Aren’t Just For Giants>

Amazon, Netflix, and Apple are the kings of recommendation engines. Those personalized messages — “If you liked this book/movie/song then you might like these” — drive huge revenue. For marketers and agencies without a staff of data scientists, predictive analytics providers are leveling the playing field.

“True personalization of customer experience will stop being reserved for a select few and will need to become an operational principle for any marketer who wants to remain relevant in an increasingly fragmented and regulated environment.” –Tamara Gruzbarg, Senior Director of Analytics and Research, Gilt Groupe

Permission Marketing Goes Beyond Loyalty Programs

Loyalty marketers are experts at successfully collecting some of our most private data, from drug store purchases and hotel stays to travel destinations and food preferences. In 2014 those skills will extend to marketing vehicles beyond the points card.

“Expect marketers to explore new, creative ways of reaching consumers who prioritize privacy.” – David Berkowitz, CMO, MRY

Authentication Will Take A Bite Out Of The Cookie

Tracking our online behavior was easy when we all sat at one computer. But the much-maligned cookie — that little text file that follows us from site to site — loses its power when we switch devices (laptop, tablet, mobile) and use apps.

For anybody serving ads, relevance will increasingly require some kind of authorization (the “auth-in”) by each person, which brings us right back to permission marketing and machine learning

“The ad tech community would have to move beyond the cookie to evolve in the multi-device, web vs. app, iOS vs. Android world.” – Adam Berke, President, AdRoll

These predictions are good news for consumers of all types, from the fiercely private to those expecting personalization. Look to savvy marketers and ad tech providers to cater to both sides in 2014.…

Do You Really Want Real-Time Analytics Streams?

One of our personas, Analytical April, certainly wants to feel more informed in real time. She’s frustrated by the latency of reporting. She doesn’t get information fast enough to act.

We like April a lot, so we mocked something up for her last year. We took the idea of a stream, a recommendation engine, and the everybody loves a nugget(TM) insight to come up with the layout below. Take a look.


  • It has clear drill-in actions. (Would you like to know more? style buttons)
  • It has nuggets
  • It’s trainable
  • It’s a soft real-time stream of information

It’s very different, isn’t? It doesn’t actually look like a dashboard or a traditional report. It isn’t Excel.

So you tell us, do you really want a real-time analytics stream?…