One of our personas, Analytical April, certainly wants to feel more informed in real time. She’s frustrated by the latency of reporting. She doesn’t get information fast enough to act.

We like April a lot, so we mocked something up for her last year. We took the idea of a stream, a recommendation engine, and the everybody loves a nugget(TM) insight to come up with the layout below. Take a look.


  • It has clear drill-in actions. (Would you like to know more? style buttons)
  • It has nuggets
  • It’s trainable
  • It’s a soft real-time stream of information

It’s very different, isn’t? It doesn’t actually look like a dashboard or a traditional report. It isn’t Excel.

So you tell us, do you really want a real-time analytics stream?…