Acquisition adds depth to new commercial licensing business 500px Prime

TORONTO March 4, 2014 – 500px, a premier photography community for discovering, sharing, buying and selling inspiring photos, announced its acquisition of Authintic, an analytics technology company. The purchase brings additional data sciences and advertising industry expertise as 500px enters the photo licensing business.

Since last year, 500px has been developing its commercial licensing marketplace with the goal of making its growing collection of 37 million photos available for purchase. This acquisition will help convert the billions of consumer signals being collected each month into increasingly useful tools for advertisers.

“As we open up our community’s photos to creative agencies, advertisers and publishers, it’s important we treat our buyers and photographers with the highest level of transparency and respect — especially when it comes to using data for recommendations,” said Oleg Gutsol, CEO of 500px. “Authintic’s founders are leaders in privacy-based advertising technologies and recommendation engines. They also bring a wealth of experience as former advertising industry executives, entrepreneurs, and business leaders. It’s a perfect fit.”

Authintic, with offices in Toronto and New York City, focuses its technology on providing customer recommendations from permission-based social signals. “When we started Authintic, we saw an opportunity to help drive data-informed advertising. Photos play an increasingly important role in all forms of creative, and getting to the right photo quickly is key. We’re thrilled to join 500px as they transform commercial photography licensing.”

Cherwenka joins 500px as Managing Director, 500px Prime—the commercial licensing marketplace currently in beta. Authintic’s Chief Science Officer, Christopher Berry, joins as Data Scientist in Residence.

Both companies originally started out of Ryerson University’s Digital Media Zone, one of Canada’s largest incubators.

About 500px:

500px is a premier photo community for discovering, sharing, buying and selling the highest quality photography. Millions of people visit the 500px website and mobile apps monthly from around the world to find the most inspiring photography.

The company is headquartered in Toronto, Canada where it was founded in 2009 and has an office in San Francisco, USA. 500px has raised over $10 million in funding from Andreessen Horowitz, Harrison Metal, ff Ventures, and other investors.

Learn more about 500px at: http://500px.com/about

About Authintic:

Authintic is an analytics technology provider helping marketers use opt-in personal data for better advertising. Founded by an advertising executive and a data scientist, Authintic is leading the industry shift toward privacy-based advertising technologies.

For more information, visit http://www.authintic.com

Things To Remember When Starting A Home Business

It can be both challenging and fulfilling to start a home business. Your rewards will be defined by the amount of time you can put into it. It may be difficult at first, but keep trying to see results.

Don’t forget to take tax deductions for your Internet connection expense.

Keep a special business phone line to keep it separate from the one you use for personal phone line. You don’t want your child answering your business phone, you wouldn’t want a kid or someone else not associated with your company to answer the company phone.

Don’t let family distractions get you down when working from the house.Because interruptions are impediments to productivity, be sure people know when you’re going to be working and when you are finished for the day. Tell them that privacy so you can finish work and you’re not able to be around at that much sooner. Be sure that your kids are being watched and you’re able to be reached in case of emergencies.

You will probably have to find others who are interested in joining and form a network that fits your own network. Even if you aren’t able to network with individuals in your own industry, you will share with them the dedication and drive to make your home business a total success.

Taking calculated risks is crucial for home business owners looking to make a big part of achieving success.Trying out new things will attract the attention of new customers and increase your profits.You don’t know what strategies will improve your business if you do the same thing every day.

Make sure your website’s name easy to remember. Don’t choose something long or difficult to spell names; your potential clients may not remember how to get to your site if you do.Catchy and simple are the best for a domain name.

Make sure that your business does. It needs to be short and concise but should describe what your business is going to do.

This is even more crucial if you will be entering your home business.

Even though it may seem like it’s not worth it, many businesses started the same way. No one gets rich overnight because if they could, everyone would be rich. But through hard work, you can build an amazing foundation for your home business; and, a strong foundation will help you keep your business lasting for a long time.

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