All you need to know about Wireless Router

WiFi, or wireless networking as it should be referred to, is a technology that is actually much older than most people think. First modified by a professor at the University of Hawaii named Norman Abramson, the act of transmitting data over the air was first achieved via HAM radio in 1971, though the technology that made it work was pretty rudimentary by our standards today.

Due to the huge expense of the equipment that was required to make a HAM setup work, wireless technology and the routers that made it run would sit on the shelves until the mid-90’s when various formats and wireless frequencies were being proposed as the standard for the band that wireless internet would occupy.

In this days, the internet is the most important requirement of this whole world as everything revolves around the world of internet. For both recreation and work purposes, the internet has been used and utilized. Every educated person uses this facility for different purposes. It can be for reading or sending emails, working, social networking, researching, paying or gaming etc. There is a list of things only possible by using the internet. A revolution in business industry demands all time usage of internet for every work they do is through the internet. The Internet has this biggest advantage of connecting people from different corners of the world which results in better communication and better chances for the business industry to grow. People living far away can be contacted and be in touch just because of the internet. People often get questions like why are gaming monitors so expensive, but we came across this roundup of best gaming monitors which comes under 200 and which gives incredible experience.

Most of the people migrate from their native place for the purpose of job or studies. The Internet has made everyone’s life easy, especially the migrants because they can have a video calling and see the family whenever they miss each other.

Advantages of Wireless Routers

Convenience

Nothing can be more convenient than using a wireless router. The absence of wires eliminates the hassles associated with wired connections. You can connect a different device to the network avoiding the inconvenience of connecting devices through the wire. A lot of connections are irritating. Handling the tangles and mess requires extra effort. Even maintaining them is a job. Wireless routers need no such stuff. If you are wondering what are the best routers to buy, you can check out this roundup of best routers.

Mobility

Wireless routers encourage movement. You do not need to sit in one place and carry on your work. Cabled connections limit your movement. Using the best router under 100 will allow you to move freely within the area of the network with your device.

Multi connections

When using wired connections, you usually can operate only one device at a time. To connect more than one device, you will need additional cables and equipment. When it comes to wireless routers, multi-connections get easy. You can connect more than one device to the wireless router and enjoy multi-connections at one time. This way you can conduct multiple operations at a time. There is a different IP address for every device connected to the same network. This ensures the secure connection to the Internet. Whatever gadget you are using whether mobile phone or a laptop, you can have easy access to the Internet.

Technology up to date

With rapid advancements in technology, time will come when wired connections will get obsolete. Wireless routers work on a mechanism of radio waves. In this day and age, everything is done over the Internet. Having a wireless router will become a necessity in later times. Obviously, you do not want to use technology that is out of date.

Disadvantages of Wireless routers

Cost

Wireless networks are typically inexpensive, but it can cost up to four times more to set up a wireless network than to set up a wired network in some cases. So a less budget person need to think ten times before connecting.

Security and speed

Wireless networks can be accessed by any computer within range of the network’s signal so information transmitted through the network (including encrypted information) may be intercepted by unauthorized users. Wireless networks are typically slower than wired networks, sometimes even up to 10 times slower.

Coverage and dependability

The range of a wireless network is limited and a typical wireless router will only allow individuals within 150 to 300 feet to access the network. Wireless networks are extremely susceptible to interference, therefore, radio signals, radiation and any other similar type of interference may cause a wireless network to malfunction.

Conclusion

The only problem with the internet today is that you need a provider. Once upon a time, the internet connection was a single connection connected to the computer which would allow only the computer user to use it. So the rest of the family had to wait for their turns. This type of connection asked for a lot of waiting. Buying a new computer would simply double the cost which is not affordable. And now with the invention of wireless routers, the benefits of the internet can be easily enjoyed by everyone.…

Attribution Through Recommendation

The premise of marketing attribution is if we understood the contribution of each marketing dollar spent, by channel, we could make decisions that would result in optimal outcomes.

In general, those outcomes are geared towards maximizing one beneficial result while minimizing one particular cost. There are two dominant approaches to attribution: econometric and direct.

The Econometric Approach: Quantifying Patterns

Econometric approaches are based on detecting and quantifying patterns in existing, historical data. These are sophisticated, observational, approaches. Data from CRM systems, usually in aggregate, are combined with spending information. If a spike or trend in a cost is correlated with a spike in a revenue time series, it is inferred that the two are related. Comparing the strength of these signals and explaining them yields a model. If a market is exposed to a massive frequency of messaging, and revenue increases, then attribute the increase in revenue to that frequency of messaging.

The Direct Approach: Attributing Individuals

The direct approaches are based on detecting and attributing individuals. These are sophisticated, experimental, approaches. If a consumer is exposed to a banner ad, place a cookie on that consumers’ browser. If the consumer converts within, say, 90 days, using that browser, and the cookie is still on that browser, then attribute that conversion to the banner exposure.

Recommendation Engines: Best of Both Worlds

Both approaches leave a lot to be desired. Econometric approaches aren’t very well suited to picking up on longer run branding effects. Direct approaches suffer from instrument and counter-factual challenges: cookies get deleted, consumers use multiple devices, and not all of the factors are controlled.

Recommendation engines offer two streams of data that should appeal to both econometric modellers and to direct experimentalists. A consumer auth’s-in. The recommendation engine generates stimulus. The consumer can make decisions in response to that stimulus. Two streams of data are created: an aggregate one that can be used for econometric modelling, and individual identities of people (not cookies).

The use of the auth-in, with consumer permission, certainly makes for better experimental outcomes at the marketing treatment level, and, an information stream can be used for econometric-CRM approaches. In other words, the linkage of marketing treatments in one channel can be reconciled at a higher fidelity with CRM systems. It’s cleaner than a cookie and better than a pure display ad. The use of recommendation engines has a really important contribution to make to the attribution effort.

Social Media And Your Home Business Creating Success

This article is going to provide you with that kind of help.

It can be both fun and frustrating to build a home business.You must find the business niche that you want to pursue. Do a lot of research before you get involved in anything. Network with other people who have home businesses to get some great ideas.

You can find information and advice through online forums and communities specifically offering support in a home business forum with others who are doing what you do. You can get tried and true advice totally free by joining any of the many online places to meet up with other home business forums.

You must make sure that you are compliant with all the local zoning laws and ordinances. You will be fined and embarrassing situations if you do this.You want good relations with everyone in your community. This may mean avoiding signage and the amount of traffic to a minimum.

Keep accurate and complete financial records of your business. If the IRS or another authority ever audits your business, you will need to show proof of your business income and expenses. Having accurate records can also keep you sure of your business on a monthly basis.

You can save on your taxes just by taking advantage of your entitled deductions.

You should always look toward the future and set goals for success. While you should celebrate each success as it happens, you need to realize that they have already occurred. You should be focusing on what will bring. You will then be able to prepare of things to come and things that present themselves.

Do not send out too often.

Having a capable website for selling your products is crucial when you run a home business. This gives your product a broader audience that can produce higher sales and will definitely increase sales.

Make sure that your home business fits in with your entire family. If you find that it is going to dramatically interfere with the daily life of your family, it may be time to consider alternative business ideas.

Set up a special area of your home for your work space. You will need to have enough room to organize your work materials. This will aid in organization, which is important to the success of business.

You will generate a good income, thanks to your home business, if you focus on successful strategies. Increase your chance of achieving your home business goals by using the solid advice above.…

Third party cookies and Firefox 22

It’s reported as a statement of fact that the placement of third party cookies will automatically be disabled in Firefox version 22. We’re currently in version 19, but, Firefox engineers work on features several versions out.

Mike Zaneis said that this would be a ‘nuclear first strike against ad industry‘.

Why They’re Upset

Cookies are money. People just don’t like it when things are taken away.

Third party cookies are text files, placed on a browser by code executed on the browser, and read by bits of code elsewhere. The idea is for whoever is reading those cookies to know more about where you’ve been, what you’ve seen, and, to an extent, profile who and what you are. Cookies were originally invented as a piece of web analytics feature, to record whether or not a browser had visited a site before or not, back in 1994. Cookies were worth the cost of implementation in 1994. They’re worth more today.

People always find new uses for technology. They were integrated into formal web analytics software in 1995, back when ‘returning visitor’ was considered to be a killer feature, and later integrated into eCommerce (remembering what’s in your cart, among other personalization features), testing, and, advertising.

Cookies support several key business models in paid media.

An affiliate only gets paid if they put a cookie on the browser, and you complete a purchase within a certain timespan and don’t clear your cookies. First party cookies aren’t an issue, but, the expansive ad network model, and arbitrage plays, are pressured. No cookie, no proof, no payment. Cookies are vital in targeting.

Cookies also provide profiling information to different companies. And there’s a whole range of companies that are dedicated to detecting anomalies. For instance, the actual banner click-through rate is so low that it has more in common with fraud detection algorithms than it really has with traditional sample statistics. There’s an industry of quants dedicated to figuring out which groups of people are likely to respond to which category of ads. Many of these industries (not all) are heavily reliant on third party cookies.

Not all people in these industries, both analytics, paid media attribution, and ad networks in general, are bad. Most of them have done no harm to anyone. And there are quite a few non-hyperbolic, respectful, thoughtful, and ethical people in these industries. The vast majority of third party cookies do not contain any Personally Identifiable Information about you. And, the argument that the response is not proportional to the harm really done is an argument they can make.

The issue with third party cookies isn’t so much the good that they generate. Many of us appreciate personalization and the monetary-free content that it enables. Many more of us appreciate the better experiences that some sites have delivered as a result of iterative testing.

The issue with third party cookies is permission and permissive use.

To a certain extent, it has been a very long slog to educate the primary users of digital advertising data to understand what the terms really mean. It’ll be an even longer slog to educate the public about the benefits. But it should be worth it.

Which is why the benefits of cookies should be evident, anticipated, and welcomed.

So, you should be told about the awesome benefits of third party cookies, and, you should be asked to opt-in. Firms that rely on your data should tell you what they’re doing with it.

Authintic is okay with this development. To an extent, the reaction to cookies, and, the reaction from IAB in particular, is overdone. It’s good for the industry and consumers in the long run. Force the benefits of the technology to the surface and let people themselves decide.

It’s the way we should have been treating it from the beginning.…

500px Acquires Authintic Analytics Technologies Inc.

Acquisition adds depth to new commercial licensing business 500px Prime

TORONTO March 4, 2014 – 500px, a premier photography community for discovering, sharing, buying and selling inspiring photos, announced its acquisition of Authintic, an analytics technology company. The purchase brings additional data sciences and advertising industry expertise as 500px enters the photo licensing business.

Since last year, 500px has been developing its commercial licensing marketplace with the goal of making its growing collection of 37 million photos available for purchase. This acquisition will help convert the billions of consumer signals being collected each month into increasingly useful tools for advertisers.

“As we open up our community’s photos to creative agencies, advertisers and publishers, it’s important we treat our buyers and photographers with the highest level of transparency and respect — especially when it comes to using data for recommendations,” said Oleg Gutsol, CEO of 500px. “Authintic’s founders are leaders in privacy-based advertising technologies and recommendation engines. They also bring a wealth of experience as former advertising industry executives, entrepreneurs, and business leaders. It’s a perfect fit.”

Authintic, with offices in Toronto and New York City, focuses its technology on providing customer recommendations from permission-based social signals. “When we started Authintic, we saw an opportunity to help drive data-informed advertising. Photos play an increasingly important role in all forms of creative, and getting to the right photo quickly is key. We’re thrilled to join 500px as they transform commercial photography licensing.”

Cherwenka joins 500px as Managing Director, 500px Prime—the commercial licensing marketplace currently in beta. Authintic’s Chief Science Officer, Christopher Berry, joins as Data Scientist in Residence.

Both companies originally started out of Ryerson University’s Digital Media Zone, one of Canada’s largest incubators.

About 500px:

500px is a premier photo community for discovering, sharing, buying and selling the highest quality photography. Millions of people visit the 500px website and mobile apps monthly from around the world to find the most inspiring photography.

The company is headquartered in Toronto, Canada where it was founded in 2009 and has an office in San Francisco, USA. 500px has raised over $10 million in funding from Andreessen Horowitz, Harrison Metal, ff Ventures, and other investors.

Learn more about 500px at: http://500px.com/about

About Authintic:

Authintic is an analytics technology provider helping marketers use opt-in personal data for better advertising. Founded by an advertising executive and a data scientist, Authintic is leading the industry shift toward privacy-based advertising technologies.

For more information, visit http://www.authintic.com

Things To Remember When Starting A Home Business

It can be both challenging and fulfilling to start a home business. Your rewards will be defined by the amount of time you can put into it. It may be difficult at first, but keep trying to see results.

Don’t forget to take tax deductions for your Internet connection expense.

Keep a special business phone line to keep it separate from the one you use for personal phone line. You don’t want your child answering your business phone, you wouldn’t want a kid or someone else not associated with your company to answer the company phone.

Don’t let family distractions get you down when working from the house.Because interruptions are impediments to productivity, be sure people know when you’re going to be working and when you are finished for the day. Tell them that privacy so you can finish work and you’re not able to be around at that much sooner. Be sure that your kids are being watched and you’re able to be reached in case of emergencies.

You will probably have to find others who are interested in joining and form a network that fits your own network. Even if you aren’t able to network with individuals in your own industry, you will share with them the dedication and drive to make your home business a total success.

Taking calculated risks is crucial for home business owners looking to make a big part of achieving success.Trying out new things will attract the attention of new customers and increase your profits.You don’t know what strategies will improve your business if you do the same thing every day.

Make sure your website’s name easy to remember. Don’t choose something long or difficult to spell names; your potential clients may not remember how to get to your site if you do.Catchy and simple are the best for a domain name.

Make sure that your business does. It needs to be short and concise but should describe what your business is going to do.

This is even more crucial if you will be entering your home business.

Even though it may seem like it’s not worth it, many businesses started the same way. No one gets rich overnight because if they could, everyone would be rich. But through hard work, you can build an amazing foundation for your home business; and, a strong foundation will help you keep your business lasting for a long time.…

Expert Marketing Predictions: Is 2014 the Year of Personalization?

This article was originally published by Andrew Cherwenka, Authintic’s CEO, on Huffington Post.

Big data was the big thing in 2013. According to execs in marketing, technology and research, 2014 will be all about personalization. Here are five of the most talked about marketing predictions from across the web.

Machine Learning Will Disrupt Every Business

For marketers planning their 2014 priorities, it’s a good rule of thumb to listen to the industry’s most powerful billionaire on the front lines.

“The biggest disruptor that we’re sure about is the arrival of big data and machine intelligence everywhere. The ability to find people, to talk specifically to them, to judge them, to rank what they’re doing, to decide what to do with your products… (it) changes every business globally.” – Eric Schmidt, Chairman, Google

Big Data Will Become Smart Data

The marketing insights report used to be the crown jewel of data. But according to a leading researcher, those guiding nuggets for the masses are no longer enough.

“Marketers will start contextualizing their data, drawing even richer insights, and using those insights to create not just more relevant, but personalized campaigns and experiences. In short, 2014 will be the year that marketers begin to turn big data into smart data.” – Melissa Parrish, Principal Analyst, Forrester

Recommendation Engines Aren’t Just For Giants>

Amazon, Netflix, and Apple are the kings of recommendation engines. Those personalized messages — “If you liked this book/movie/song then you might like these” — drive huge revenue. For marketers and agencies without a staff of data scientists, predictive analytics providers are leveling the playing field.

“True personalization of customer experience will stop being reserved for a select few and will need to become an operational principle for any marketer who wants to remain relevant in an increasingly fragmented and regulated environment.” -Tamara Gruzbarg, Senior Director of Analytics and Research, Gilt Groupe

Permission Marketing Goes Beyond Loyalty Programs

Loyalty marketers are experts at successfully collecting some of our most private data, from drug store purchases and hotel stays to travel destinations and food preferences. In 2014 those skills will extend to marketing vehicles beyond the points card.

“Expect marketers to explore new, creative ways of reaching consumers who prioritize privacy.” – David Berkowitz, CMO, MRY

Authentication Will Take A Bite Out Of The Cookie

Tracking our online behavior was easy when we all sat at one computer. But the much-maligned cookie — that little text file that follows us from site to site — loses its power when we switch devices (laptop, tablet, mobile) and use apps.

For anybody serving ads, relevance will increasingly require some kind of authorization (the “auth-in”) by each person, which brings us right back to permission marketing and machine learning

“The ad tech community would have to move beyond the cookie to evolve in the multi-device, web vs. app, iOS vs. Android world.” – Adam Berke, President, AdRoll

These predictions are good news for consumers of all types, from the fiercely private to those expecting personalization. Look to savvy marketers and ad tech providers to cater to both sides in 2014.

Supplemental Information About A Successful Home Business

Are you thinking of starting a home-based business?

You must keep separate phone lines for business phone. A business that wants to be known as professional and established always has a message specific to it, thus lessening the chances of the wrong person answering the phone.

Determine the time of the day in which you refrain from taking business calls each day. Remember your family, friends, and your social contacts.

Give them a discount or a freebie to help jump start your company started. Encourage people to share your name. Word of mouth advertising can be really effective.

Provide incentives for those customers that refer friends to your firm. These also encourage repeat business and loyal customers.

You can find business card offers online for free or cheap online. You should always include your vital contact information, like your name, phone number and email address. Include your business’s email address and the URL to your website on the card. This will make it easier for your customers to reach you easy to get a hold of.

You can find great support for the home business forum with others who are doing what you do. You will learn that there are many home business owners.

Look for business supplies that are sold at wholesale pricing. The internet is a wealth of information for this type of purchase, and you will find competitive prices on the supplies you require. Your sales tax certificate will give you to purchase supplies in this manner.

You must promote your home business every chance you can. You should bring up your home business to promote it.

You will need help if you have a lot of kids to care for.

It can be extremely easy to get buried in your work when you live and work in the same place.

Discuss your business expenses with an accountant to learn about write offs for your taxes.Things like mileage are just two examples of write-offs.

Seek out the locations of your visitors and make an effort to communicate with them directly. You can use the Internet, but this is no substitute for face-to-face interaction.

With the information found here, you’ll be ready to make your business that much more rewarding. Having a good home business takes a little bit of work at first, but it is possible. Apply the tips in this article and your business should be off to a smooth and rewarding start.…

Do You Really Want Real-Time Analytics Streams?

One of our personas, Analytical April, certainly wants to feel more informed in real time. She’s frustrated by the latency of reporting. She doesn’t get information fast enough to act.

We like April a lot, so we mocked something up for her last year. We took the idea of a stream, a recommendation engine, and the everybody loves a nugget(TM) insight to come up with the layout below. Take a look.

 

  • It has clear drill-in actions. (Would you like to know more? style buttons)
  • It has nuggets
  • It’s trainable
  • It’s a soft real-time stream of information

It’s very different, isn’t? It doesn’t actually look like a dashboard or a traditional report. It isn’t Excel.

So you tell us, do you really want a real-time analytics stream?

Great Advice And Ideas About Home Business That Anyone Can Grasp

A home business can allow you balance your life and adds extra income. You need to build profits, though; not everyone succeeds at that. So just what do you have to do to create a successful home business? This article will give you and your business profit and thrive.

Keep your business phone line separate from your personal phone line. A business that has a separate phone line will always appear more professional, not to mention you are taking a risk of a child or someone else in the home answering the phone in a less than professional manner.

Determine what time you refrain from taking business calls. Remember your family, your family, and especially yourself.

It’s very upsetting to order an item and then find out that you won’t receive it for weeks.

An office is an important component of any home for work purposes. You don’t have to have a gigantic office, but it does have to be comfortable.

The Internet is a great place to gather ideas and inspiration if you want to open a home business. Be cautious, though, of the online scams. There are many websites that sell guides containing information that is already freely available, or is simply unusuable because it doesn’t tell you anything you don’t know. There are those tricky scams out there that promise good-paying work once you pay a fee or sign up for various things.

Find the business niche for your business. Locate the type of customers who fit well with the products you are selling. It will be easier to sell to people when you define your niche. Talk to anyone you know about their thoughts on your niche. You should ask these people too.Go to trade shows or conventions to learn more about customers.

Write a detailed business plan to guide the strategy of your home business. You have the ability to change this plan if you need to.You should review your business plan from time to time and make adjustments as necessary.

You must have your loved ones and family before you consider starting a home-based business. It can be stressful and time consuming to run a business out of your home. Your family must be willing to give you alone time, but they must also allow you time alone for your work.

Starting home businesses is great if you wish to be your own boss and gain new freedom. Building profits is the only way to find success, though. Follow the tips presented here to learn how to maximize your profits and make your business a long term success. Your business can provide you with capital and a stream of income.…